Project Overview
Led newsletter campaigns for a well-known e-commerce brand in Malta focused on women's products. The goal was simple: turn subscribers into buyers.
Through weekly newsletters, the strategy focused on driving traffic and sales directly through the brand’s shopify store.
My Contributions
Managed the full email marketing process: planning, content writing, design, and sending. Each newsletter was created to reflect the brand’s tone and seasonal offers, using clean visuals and direct, persuasive copy.
Worked with a subscriber base of over 19K, tailoring each campaign with one goal in mind: increasing revenue.
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